Data Analysis of China's Lamp Export Market in Saudi Arabia

Among the types of LED products exported to Saudi Arabia in 2015, the export of unspecified lamps and lanterns reached 35.53 million US dollars, an increase of 37.4% over the same period in 2014, accounting for 40.7% of total exports. Excluding the products of unlisted lamps, flat lamps ranked No. 1 with US$11.8 million in export volume, 2.7 times the export volume in 2014, accounting for 22.8% of the total export products listed. Exports of light bars and bulbs were $9.95 million and $5.25 million, respectively, 110.7% and 53.9% higher than the same period in 2014. From the point of view of growth rate, about 63.6% of the product growth rate is on the rise, among which the grille lamp, aquarium lamp and indicator lamp are on the high-speed growth state, and their growth rate is more than 2800%. About 36.4% of the lighting products are in a decline in growth rate, while outdoor lamps such as spotlights, street lamps, advertising lights and courtyard lamps are in a decline in growth rate.

In 2015, the number of enterprises exporting Saudi Arabian LED lighting products reached 881, an increase of 25.3% over the same period in 2014 (703 enterprises). In 2015, 731 new enterprises were added to Saudi Arabia's LED lighting products export enterprises, 553 of which quit Saudi Arabia's market, and the number of new enterprises was 1.3 times that of enterprises quit. In terms of order quantity, there are 3744 orders in China in 2015. The minimum order amount is US$1 and the maximum order amount is US$748,000, with an average of US$23,000 per order. Of the total orders, 72.9% were less than the average order value of $23,000.

From the cross-analysis of product types and export enterprises, in the type of LED lighting products exported to Saudi Arabia in 2015, Yihuatang Supply Chain Management Co., Ltd. has the highest export amount of flat lamp, accounting for 1.93 million US dollars, accounting for 16.3% of the total export amount of flat lamp; the highest export amount of flat lamp is Foshan Auckland Ceramic Building Materials Co., Ltd., whose export amount is the highest. The export amount of bulb lamp is 15.5 million US dollars, accounting for 15.6% of the total lamp export, an increase of 252.5% compared with the same period in 2014. The highest export amount of bulb lamp is Guangzhou Incandescent Trading Co., Ltd., whose export amount is about 498,000 US dollars, accounting for 9.5% of the total bulb lamp export. The highest export amount of bulb lamp is Jiangmen Wood Import and Export Trading Co., Ltd., whose export amount is 1.129 million US dollars, accounting for the export amount of bulb 23.1% of the total.

In 2015, the total exports of "unlicensed" and "default" brands of Saudi Arabian LED lighting products were 47.76 million US dollars and 32.91 million US dollars respectively, accounting for 54.7% and 37.7% respectively, and the total exports of both brands accounted for 92.3%. Among the listed brands excluding "unlicensed" and "default" brands, INTERLIGHT ranks No. 1 in terms of export value of about $980,000, accounting for about 14.6% of the total export value. ELITE, PHILIPS and Blueprint ranked second to fourth with $730,000, $607,000 and $607,000. From the analysis of the growth rate of brand exports, we can see that the export volume of INTERLIGHT, NATIONSTAR, ELITE and SPARK increased rapidly, with growth rates of 2955%, 359%, 348% and 106%, respectively.