Zhongshan Export LED Indoor Lighting Industry Brand Leadership

After more than 30 years of development, the lighting industry in Zhongshan, Guangdong Province, has formed a very influential industry in the whole country and even in the world. Over 100 billion light industry clusters have been formed in Guzhen, Xiaolan and Henglan. Guzhen Town of Zhongshan City is known as the "Lighting Capital of China", with an annual output value of about 24 billion yuan and more than 300,000 employees. Ancient town has the best lighting display platform in the world, occupying the highest end of the industry. Guzhen Spring Lighting Fair has an exhibition area of more than 1 million square meters and is known as "the largest lighting exhibition in Asia-Pacific region". Guzhen has become one of the world's lighting professional markets, the largest professional lighting production base and wholesale market in China, and the largest lighting professional market in the world. Products are sold to more than 100 countries and regions in the world. The town has 26,000 industrial and commercial enterprises for lighting and accessories, of which 8960 are lighting merchants. There are 2 well-known trademarks in China, 7 famous brand products in Guangdong Province and 16 famous trademarks in Guangdong Province. Ancient town lighting industry accounts for more than 70% of the national market share. In 2016, Zhongshan's local trade export of lighting products is about 1.3 billion to 1.5 billion US dollars annually. The main export products are commercial lighting, civil lighting, engineering lighting and outdoor lighting, accounting for 8% of the national export volume and more than 20% of Guangdong's. They are not only best-selling in China, but also exported to more than 130 countries such as Southeast Asia, Japan, the United States and Europe, as well as to Hong Kong, Macao and Taiwan. Greater popularity and reputation.

In recent years, the gap between the key technologies and the international level in the field of semiconductor lighting in China has been narrowing. In 2015, the first prize of national technology invention was "Ga N-based blue light emitting diode with high light efficiency on silicon substrates". This achievement took the lead in realizing the industrialization of silicon-based LED in the world and opened up the third route of international semiconductor lighting technology. According to the Road Map for the Phase-out of Incandescent Lamps in China, it has been made clear that the import and sale of incandescent lamps for general lighting will be phased out according to the power level from October 2012. At present, with the gradual implementation of "white ban" in developed countries such as Europe and the United States, the export market of LED lighting is expanding, and the demand for LED lighting is growing rapidly worldwide. Zhongshan is the main export base of LED lighting products in China. The rapid updating of LED lighting technology has brought about a rapid decline in product prices. Innovation in the field of LED lighting application has been at the forefront of the industry and swept across the industry rapidly, resulting in the rapid withdrawal of incandescent bulbs and energy-saving lamps from the historical stage.

According to incomplete statistics, the current LED lighting technology has been used in more than 90% of lighting products in Zhongshan, forming a lighting export industry with LED lighting products as the main body. As a strategic emerging industry which is supported and nurtured by the state, it is very necessary and urgent to carry out research on the theme of further developing the LED lighting industry for export from Shandong Province under the constraints of traditional energy and environmental pollution.

After years of efforts and development, Zhongshan export LED lighting industry has made remarkable achievements.

One is to build a strong professional sales market. Zhongshan Ancient Town is the largest decorative lighting production base and product distribution center in China. It has formed a "Lighting Street" with a length of about 10 kilometers. It has nearly 130 businesses dealing in various kinds of lighting products. It has built a professional lighting market of over 3 million square meters. Among them, the area of lighting shops is more than 2 million square meters, and the area of lighting accessories shops is about 1 million square meters. With Li Square, Starlight Alliance LED Lighting Lighting Center and Light Cube LED City as representatives, a number of lighting business complexes and lighting market have been built or put into use, and a strong professional sales market has been built. Zhongshan Ancient Town, together with Italy, France and Taiwan, China, is one of the four major lighting markets in the world.

Second, a relatively complete industrial chain has been formed. At present, according to the principle of "division of labor, matching integration, platform sharing", the LED lighting industry in Zhongshan develops in dislocation according to the respective advantages of ancient towns, banners and Xiaolan townships, avoids homogeneous competition and jointly builds a global lighting industry center. The lighting industry in Guzhen has transformed from manufacturing to front-end of industry chain represented by headquarters R&D and back-end of industry chain represented by sales. Xiaolan Town and Henglan Town are important production and manufacturing bases of LED lighting industry in Zhongshan. Xiaolan Town has certain advantages in the technical research and development and trade of new light source LED. Henglan Town is a rising industrial zone with abundant land resources and low development intensity, and has the advantage of backwardness. Through industrial radiation to drive manufacturers in Jiangmen, Foshan, Dongguan and other places, to provide a variety of high-quality accessories for Zhongshan LED lighting industry.

Thirdly, a complete system of patent and copyright protection mechanism has been established. In order to solve the problem of patent approval lagging behind the research and development of lighting products and infringement of intellectual property rights, Guzhen Town of Zhongshan City took the lead in establishing the first intellectual property rights fast protection center for a single industry in China in 2011, namely Zhongshan (Lighting) intellectual property rights fast protection center in China. With the help of the center, Guzhen has created three fast-track channels: patent fast protection, patent application fast authorization and intellectual property protection fast coordination, and built an intellectual property work system to support industrial innovation and development. From the establishment of the center to the end of 2016, there were 32455 applications and 25655 patent authorizations in Guzhen. In the past five years, the number of patent applications and authorizations in Guzhen has shown a double-digit growth trend. In 2016, the number of patent applications and authorizations in Guzhen reached 9194 and 7498, respectively, increasing 39.56% and 10.25% year on year, ranking first in the city for five consecutive years.